The accountable advertising and marketing company launches to drive sustainable and constructive influence

The newly-launched full-service media and advertising and marketing consultancy will concentrate on ESG transformation by way of advisory, enablement and strategic companies

London, UK – twentieth July 2023: Because the media world grapples with its function within the local weather disaster, the Accountable Advertising Company launches in the present day as a brand new breed of specialist with a mission to assist media, digital and advertising and marketing purchasers to understand sustainable progress by way of accountable and progressive practices.

The Accountable Advertising Company’s crew of ethically-minded media and advertising and marketing professionals will assist manufacturers, companies and publishers to speed up aggressive benefit, shaping capabilities and enabling supply of environmental, social and governance (ESG) roadmaps and KPIs – according to 2030 United Nations Sustainable Growth commitments.

As outlined within the WFA and Kantar Sustainable Advertising 2030 report, 39% of client-side entrepreneurs say their corporations are solely now taking their first steps in the direction of sustainable practices, citing an absence of assets, data and expertise – whereas 15% haven’t but began.

A completely new proposition for the market, the Accountable Advertising Company goals to fill a vital hole by providing versatile service fashions to cowl advisory, enablement, technique and partnerships.

The Accountable Advertising Company’s consultants are enthusiastic about serving to purchasers plan for what’s subsequent, while striving to make sure constructive societal influence synchronised with enterprise progress. Its inaugural purchasers embrace Diageo and the WFA, with which it collaborated just lately to create a groundbreaking report overlaying ten methods advertisers can cut back greenhouse fuel emissions within the media provide chain.

The corporate delivers consultative companies to create and form programmes that may drive accountable, sustainable and progressive advertising and marketing options. The crew additionally helps purchasers to supply and handle third-party relationships to allow industry-leading advertising and marketing programmes.

Founder Hannah Mirza is enthusiastic about supporting purchasers to navigate ESG in advertising and marketing. She explains: “As genuine, performance-orientated and trusted unbiased advisors we are actually providing a full service capability, together with experience on provide path optimisation in programmatic, by way of unbiased evaluation, to media decarbonisation methods and DEI programmes. I like to assist purchasers thrive in uncharted, advanced conditions, driving alternatives for enterprise progress. The Accountable Advertising Company’s Manifesto states that when manufacturers act responsibly within the media and advertising and marketing setting, their success deepens. 

“From model security to sustainability, inclusion and moral advertising and marketing practices, the fashionable marketer’s success hinges on making media and inventive match for progress. Nevertheless, all too often ESG market options are immature and never match for function. So our crew of plug and play knowledgeable advisors is decided to assist on this mission, guiding purchasers by way of the ESG maze, navigating new options and built-in methods.”

Mirza has over 20 years’ expertise, together with company, writer and client-side roles, having held world management positions for Isobar, Mindshare and Mediacom, working throughout an enormous FTSE 100 shopper portfolio. As well as, she has led professional bono work for UN Girls and performs a management function as Vice President for the Bloom Community.

Press Contact:

Maryum Sheikh, Press Lead at The Digital Voice

press@thedigitalvoice.co.uk

In regards to the Accountable Advertising Company:

The Accountable Advertising Company was set as much as drive constructive social and societal influence by way of remodeling media and advertising and marketing communications. As a full service unbiased media and advertising and marketing consultancy specialising in environmental, social and governance (ESG) transformation by way of advisory, enablement and partnership companies, it helps a spread of purchasers to understand sustainable progress – serving to to speed up aggressive benefit; shaping capabilities, and enabling supply of ESG roadmaps and KPIs. The crew additionally helps purchasers to supply and handle third-party relationships which contribute to advertising and marketing programmes that make a distinction by way of industry-defining work.

With workplaces in London, purchasers embrace Diageo and the World Federation of Advertisers (WFA). From provide path optimisation in programmatic by way of to media decarbonisation methods and DEI programmes, The Accountable Advertising Company’s Manifesto states that when manufacturers act responsibly within the media and advertising and marketing setting their success deepens.


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